Feb 19th, 2018

Author – Kishakerone

Disney-Marvel’s “Black Panther” is heading for a super-heroic $218 million debut over the four-day President’s Day weekend at 4,020 North American locations, estimates showed Sunday.

That number means that “Black Panther,” starring Chadwick Boseman and directed by Ryan Coogler, has doubled its original tracking in less than a month. The film, which carries an estimated $200 million production cost, had been tracking to bring in between an impressive $100 and $120 million when first estimates emerged on Jan. 25.Since then, “Black Panther” has become a must-see movie for many moviegoers, underlined when Thursday previews brought in $25.2 million, the largest Thursday night preview gross for a February opener and the second-largest preview gross for a Marvel film.

The film’s estimated three-day gross of $192 million is the highest debut ever for a February film and the fifth highest of all time. Combined with an estimated international debut of $169 million from 69% of the international market, the estimated global debut stands at $361 million through Sunday.

“This is proof that the big screen experience may arguably be the most powerful platform of change in our society,” said Paul Dergarabedian,” senior media analyst with comScore. “The emotional, communal, immersive and bigger than life theatrical experience has an impact that virtually no other medium can match.”

It’s received an A+ CinemaScore, the only Marvel film to have done so besides 2012’s “The Avengers.” Comscore’s PostTrak survey of the audience showed outstanding numbers with 77% rating “Black Panther” as “excellent” and another 18% as “very good.”

The audience skewed slightly more male, with 55% male moviegoers compared to 45% female according. Adults made up 73% of the audience, with families another 17% and 10% teens. According to Comscore, the audience was 37% African American, 35% Caucasian and 18% Hispanic.

The AMC chain reported Sunday that 80 AMC locations, more than 10% of its U.S. circuit, have set an admissions-revenue record for a single title on opening weekend. Imax locations took in $23 million for the fourth-highest total in the format of all time.

Boseman portrays King T’Challa, ruler of Wakanda, a technologically advanced society, who conflicts with Michael B. Jordan’s Eric Killmonger, who intends to take over the throne. Letitia Wright, Lupita Nyong’o, Angela Bassett, Danai Gurira, and Daniel Kaluuya also star.

2018-02-25T16:37:31+00:00

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